Founded on the same commitment to exceptional service that characterized the Sotheby's Auction House for more than two centuries, the Sotheby's International Realty ® brand was launched in 1976 and has since become known around the world for the distinctive properties it represents.
In 2010 the brand grew its network by more than 11 percent, ending the year with 11,700 sales associates located in more than 550 offices in 44 countries and territories worldwide and places over 7,500 referrals every year.By choosing Mallorca Sotheby´s our clients, both buyers and sellers of property, benefit from the extraordinary marketing and worldwide presence of Sotheby's International Realty ® that overshadows the marketing exposure and budget of any other local agent on Mallorca.
A 2012 media strategy designed to deliver 500 million impressions in an effort to drive incremental brand awareness and direct leads to network members. Partnerships with global media including The New York Times, The Wall Street Journal, BBC, The Telegraph, Financial Times, South China Morning Post, Google & YouTube.
Impactful, creative and innovative advertising – high quality photography, extraordinary, distinctive homes are at the foundation of the creative execution. Regular advertising in targeted print media and exclusive digital marketing, exposes the network of global offices.
Press coverage - As highly-regarded experts in luxury real estate, the Sotheby's International Realty ® brand and its network of offices enjoy global press opportunities and have achieved significant press coverage.
The magazine produced by Sotheby´s International Realty ® called RESIDE®, honored with the coveted Hermes Platinum Award for outstanding design and editorial creative excellence, celebrates the creative fusion of home, art and living. Each issue allows readers to tour some of the most extraordinary homes around the world and gain key insights into the vitalizing elements of art and real estate. To see a selection of fine properties represented by Sotheby's International Realty firms in distinct locations, browse our most recent issues of RESIDE Locale
The Sotheby's International Realty ® network currently has more than 12,000 sales associates located in nearly 600 offices in 46 countries and territories worldwide, and places over 7,500 referrals every year.
Since the founding of the Sotheby's Auction House in 1744, the Sotheby's name has distinguished itself as a leader in the auction of the world's most valuable and fine possessions.
Season after season, the depth and excellence of Sotheby’s offerings have produced record-breaking sales. Sotheby’s has been entrusted with the sale of many of the world's treasures, amongst them: Napoleon’s St Helena library, the Duchess of Windsor’s jewels, the Estate of Mrs. Jacqueline Kennedy Onassis, the Magna Carta, the first printing of the Declaration of Independence, in addition to works by Rembrandt, Rubens and Picasso.
Sotheby’s has long recognised that great works of art, as well as the collectors interested in consigning and acquiring them, inhabit the global sphere. We were the first international auction house to expand from London to New York in 1955, and the first to conduct sales in Hong Kong and the then–Soviet Union.
Today we maintain 90 locations in 40 countries and we conduct 250 auctions each year in over 70 categories. In addition to our four principal salerooms, the company, recognising the potential in new markets, also conducts auctions in six other salerooms around the world, further expanding our global reach. Through BidNow, clients can also watch all Sotheby’s auctions live online and place bids in real time, from anywhere in the world. And through the ever-enriching content on Sothebys.com, the oldest publicly traded company on the New York Stock Exchange (BID) continues to be fresh and current, while always mindful of its historic roots.
This reputation is built as much on exceptional service to clients as it is on the notable art, antiques, jewelry and other holdings that pass through Sotheby's offices around the world. It was out of this rich heritage that the Sotheby's International Realty ® brand was born.